Waldorf Astoria is coming to downtown Sarasota

The project introduces Waldorf Astoria to Sarasota with a luxury tower that expands downtown living, amenities and commercial space

Waldorf Astoria will enter Sarasota with an 18 story residential tower at Main Street and Pineapple Avenue. Jebcore Companies and WMG Development revealed plans for an 86 home project that will bring the global luxury brand to the city for the first time. The location sits steps from Sarasota Bay and places future owners near the marina and several dining and shopping options.

The team plans more than 50,000 square feet of indoor and outdoor amenities. These will include Peacock Alley, a spa, a movie lounge, a golf simulator and guest suites. Outdoors will feature landscaped lawns, gardens, a resort pool, a cold plunge and a hot tub. The project will also add 42,000 square feet of Class A commercial space and offer access to a Rolls Royce house car, golf cart service and a day yacht.

Construction is expected to start in 2026 and sales will open soon through Michael Saunders and Company. The development signals strong confidence in Sarasota’s long term growth and positions the city for increased activity in luxury residential and commercial real estate. Buyers, business owners and investors should expect early interest and a significant impact on the local market.